Why we exist
Sankofa: go back and get it.
Back To The Roots takes its name from the Akan symbol of a bird reaching backward for the egg it left behind — a reminder that moving forward means carrying your origins with you.
“We built the store we wished existed: one shelf for the whole diaspora, sourced directly from the people who make it.”
Every product on this site is sourced directly from growers, cooperatives, and independent makers across West Africa and the Caribbean — no middle distributors, no unmarked substitutes.